Logo Design: Food that Speaks

Last summer I worked on the identity for Food That Speaks, a blog about great food in Rochester, New York. Food That Speaks is also the official food column in Rochester Woman Magazine.

The logo evolved over time from the original idea of somehow representing a dinner plate. I wanted the logo to convey: fresh food, modernity, and vibrancy. The final main design is that of a kiwi, as the color of a kiwi is really vibrant and unique. The shape itself came from the dinner plate inspiration, while the seeds in the center are actually spoons. The logo will also change through the seasons.

The business cards for Food that Speaks were designed around the kiwi logo, using the green and black from the kiwi center as the main colors. The typeface used in the complete logo (kiwi+text) is carried through on the business cards as well.

The client wanted her blog, the primary source to read the food reviews, to be very prominent on the cards, so it is featured on the front of the card as the only other text besides the logo. It is set off against a stark white background, allowing it to stand out. **Please note that all contact information on this sample business card is fictitious. For actual contact information please visit Food that Speaks.**

Logo design: Kaimelsky’s

Designed the logo for Kaimelsky’s, a new mobile food venture based in Cincinnati, Ohio. It’s a new business, but the owner wanted the logo to have an old-style restaurant sign quality to it. In the end, went with warm, appetite stimulating reds and oranges to promote a feeling of comfort and desire to eat! //

My friend, the Wacom

I’ve been trying to get better with using a Wacom Tablet, especially for the epic amount of photo editing soon to come in London. When I was younger I loved to doodle and draw random people and random things everywhere, so I decided to relive those good old days and practice with the Wacom pen by doing some random caricatures. //

Creating objects

I’ve never really had to design realistic objects for projects I’m working on. A new project has posed the challenge of creating realistic looking objects, so I’ve decided to start practicing. Here’s my first attempt- a coffee cup on a saucer. //

Caz Sentinel Web site

This is the web component of my Cazenovia Sentinel project (the Adventureads Web site is a modification of the basic structure I used for this). To design a breaking news Web site I looked at various news organizations’ sites to get some inspiration. I found myself drawn to the BBC’s site and CNN.com. I liked the layouts, color usage, and the way they treated elements like breaking news boxes and media players. They also felt cleaner than other sites I had seen. The large quote region at the top of my Web site is inspired by CNN’s breaking news box. In my case, I felt the voices of the people in Cazenovia needed to be highlighted.

The use of the colors grey and red, though prolific around the web, actually came from the colors I chose for the physical paper edition of The Sentinel. //

Adventureads: A semester adventure

LOGO

This is the logo for a fictitious company I created called “Adventureads” (pronounced like adventure+reads, but fast as one word). It is designed as the first phase of a semester long project for GRA 356: Type & Image that culminated in a complete stationery system, annual report, Web site, and graphic standards manual for the company. //

The business card features the text-only version of the logo above, featured reversed out of a dark grey background. The green from the logo “swoop” is reflected in the horizontal line on the back of the business card separating the cardholder name form the contact information.

The envelope is clean and simple, with the logo from above, this time with the text to the side, which now includes the address of Adventureads corporate headquarters.

The letterhead reflects the same simplicity as the envelope. It features the standard logo from above, with the website in grey featured at the bottom. //

The annual report for Adventureads takes on the theme “To read is to fly”. It is supposed to represent a year in review for shareholders and those interested in the company. The color scheme of dark grey, green, and white comes from the logo design and business card design. //

cover, product spread, CEO spread, financial spread, corporate spread, second page/second last page

The website is designed based on the typefaces and color schemes of the logo and stationary system. It is designed as portal to reach product information and news, the annual report, the graphic standards manual, and other investor related links. //

Design against Fur

This is a poster designed for the Fur Free Alliance as part of their 2009 Design Against Fur competition. It is supposed to compel people to stop supporting the use of fur in fashion. //

Logo design: KRD Sales

I worked with a client to develop a logo and business card for their small business– KRD Sales. They didn’t have an existing logo, so we worked to develop a very simple one. It is based on the idea of an updated take on an old fashioned seal.

The requirements were that the logo incorporate “KRD”, “KRD Sales”, and the slogan “quality products, dependable service”. It’s a lot to put in one logo. I went with a round shape because with all the text it had a tendency to look really blocky and heavy in other iterations.

I chose orange and a dark grey because the colors felt modern and high energy, which are key words the client wanted associated with their business. The logo can also translate easily in black and white and remain high contrast, which was a key factor in my design choices. //

Book jacket: Inside

One of our first projects for  GRA 356: Type & Image spring semester was to design the book jacket for our autobiography. My autobiography was loosely based on traveling on the Lake shore Limited, a train that operates from Chicago to the east coast. I didn’t really like my final jacket design, but I made this pattern for the inside of the jacket which I thought was cool. It’s just a train signal repeating. //

Cazenovia Sentinel

This is a hypothetical news publication for the village of Cazenovia, NY called The Cazenovia Sentinel. All typographic, layout, image, and color choices are my own. The images themselves are from syracuse.com and courtesy of the Newhouse Fall Workshop students. //