I worked with a client to develop a logo and business card for their small business– KRD Sales. They didn’t have an existing logo, so we worked to develop a very simple one. It is based on the idea of an updated take on an old fashioned seal.

The requirements were that the logo incorporate “KRD”, “KRD Sales”, and the slogan “quality products, dependable service”. It’s a lot to put in one logo. I went with a round shape because with all the text it had a tendency to look really blocky and heavy in other iterations.

I chose orange and a dark grey because the colors felt modern and high energy, which are key words the client wanted associated with their business. The logo can also translate easily in black and white and remain high contrast, which was a key factor in my design choices. //