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Caz Sentinel Web site

This is the web component of my Cazenovia Sentinel project (the Adventureads Web site is a modification of the basic structure I used for this). To design a breaking news Web site I looked at various news organizations’ sites to get some inspiration. I found myself drawn to the BBC’s site and CNN.com. I liked the layouts, color usage, and the way they treated elements like breaking news boxes and media players. They also felt cleaner than other sites I had seen. The large quote region at the top of my Web site is inspired by CNN’s breaking news box. In my case, I felt the voices of the people in Cazenovia needed to be highlighted.

The use of the colors grey and red, though prolific around the web, actually came from the colors I chose for the physical paper edition of The Sentinel. //

Cazenovia Sentinel Web site

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Adventureads: A semester adventure

LOGO

This is the logo for a fictitious company I created called “Adventureads” (pronounced like adventure+reads, but fast as one word). It is designed as the first phase of a semester long project for GRA 356: Type & Image that culminated in a complete stationery system, annual report, Web site, and graphic standards manual for the company. //

Adventureads logo

The business card features the text-only version of the logo above, featured reversed out of a dark grey background. The green from the logo “swoop” is reflected in the horizontal line on the back of the business card separating the cardholder name form the contact information.

The envelope is clean and simple, with the logo from above, this time with the text to the side, which now includes the address of Adventureads corporate headquarters.

The letterhead reflects the same simplicity as the envelope. It features the standard logo from above, with the website in grey featured at the bottom. //

Adventureads business card L: Front R: Back

Adventureads envelope

Adventureads letterhead

The annual report for Adventureads takes on the theme “To read is to fly”. It is supposed to represent a year in review for shareholders and those interested in the company. The color scheme of dark grey, green, and white comes from the logo design and business card design. //

cover, product spread, CEO spread, financial spread, corporate spread, second page/second last page

Adventureads annual report: cover Adventureads annual report Adventureads annual report:

Adventureads annual report: Adventureads annual report: Adventureads annual report: (represents second and second last page, not a spread)

The website is designed based on the typefaces and color schemes of the logo and stationary system. It is designed as portal to reach product information and news, the annual report, the graphic standards manual, and other investor related links. //

Adventureads website home Adventureads website investor page

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