This is the logo for a fictitious company I created called “Adventureads” (pronounced like adventure+reads, but fast as one word). It is designed as the first phase of a semester long project for GRA 356: Type & Image that culminated in a complete stationery system, annual report, Web site, and graphic standards manual for the company. //

The business card features the text-only version of the logo above, featured reversed out of a dark grey background. The green from the logo “swoop” is reflected in the horizontal line on the back of the business card separating the cardholder name form the contact information.

The envelope is clean and simple, with the logo from above, this time with the text to the side, which now includes the address of Adventureads corporate headquarters.

The letterhead reflects the same simplicity as the envelope. It features the standard logo from above, with the website in grey featured at the bottom. //

The annual report for Adventureads takes on the theme “To read is to fly”. It is supposed to represent a year in review for shareholders and those interested in the company. The color scheme of dark grey, green, and white comes from the logo design and business card design. //

cover, product spread, CEO spread, financial spread, corporate spread, second page/second last page

The website is designed based on the typefaces and color schemes of the logo and stationary system. It is designed as portal to reach product information and news, the annual report, the graphic standards manual, and other investor related links. //